Personal Business

The majority of software applications for digital printers require IT or design staff to provide the expertise necessary to fully use the programs. “The software alone can cost $20,000 to $100,000. Hiring on a qualified employee could mean an additional $50,000 investment to cover salary,” explained Hunter L. Gimbel, vice president of Roger P. Gimbel & Associates, Melville, N.Y.

Now, the company offers a low-cost, user-friendly ASP software solution allowing print providers to market the abilities of their digital equipment, without the requirements of an IT or database specialist.

“As an ASP solution, users don’t have to buy any software—it is actually on separate servers housed here,” he continued. “They are provided with a user name and a login. Once on the website, there are options such as upload[ing] Xcel data files and logo files. Users can then select images to create personalized postcards, posters, greeting cards and calendars.”

Rather than purchasing software and adding staff, users essentially pay as they go. There is a fee to utilize the site, and a cost per image.

For more information, visit www.rogergimbel.com or call (646) 472-1933.