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NAK first creates an attention-grabbing postcard that provides each prospect a website address containing his or her name. The PURL is the key to accessing a Web landing page that is custom tailored to reflect the prospect’s preferences. By visiting the landing page, prospects can download valuable information, respond to survey questions, request a consultation or correct their contact information.
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- People:
- Thaddeus B. Kubis
- Places:
- New York City
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