PIA Announces Book About Adding Value to Print
Printing Industries of America announced that Adding Value to Print: A Survey of Novel Products, Finishing Techniques, and Materials Options, by Manfred Breede, is May's Book of the Month.
Adding Value to Print explores ways to enhance the unique characteristics of print in ways that are appealing to consumers and readers and which are not reproducible in other media forms.
Because of the rate of change in graphic communications technology, print has been challenged as the preeminent mass communication medium. Adding Value to Print explores new avenues, particularly as they relate to:
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