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“The Outside In Awards recognize organizations that don't just talk about customer experience, but take a disciplined approach to improving it,” said Harley Manning, co-author of Outside In and Forrester vice president and research director. “Their efforts stand out from among those of their peers by being systematic and by demonstrating results for both their business and their customers. Our research shows that when organizations do take a disciplined approach, as our winners have, they can expect business benefits ranging from more revenue from increasingly loyal customers, to more and better word of mouth from happier customers.”
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