Pitney Bowes Introduces MarketSpace™ Web Platform in U.S.
Stamford, Connecticut-based Pitney Bowes Inc. has introduced the MarketSpace™ Web platform in the U.S. to help high-volume transactional mailers connect with third-party advertisers to sell the white space on their statements for targeted advertising opportunities. With the MarketSpace Web platform, third-party advertisers can select and purchase advertising placements based on demographic and geographic targeting for more effective customer communications.
The MarketSpace Web platform leverages Pitney Bowes software to dynamically find white or unused space on transactional documents such as statements or bills, analyze the document recipient, match the recipient to an advertiser’s target segment and place the appropriate message without the burden of complete document redesign. This is conducted in a highly-secure environment with no recipient data leaving the document owner’s internal network. Third-party advertisers can use profile information to purchase space on transactional documents for specific targeted audience segments.
“Our new MarketSpace Web platform provides a simple and easy way for high-volume transactional mailers to make their white space available on transactional statements to help increase revenue opportunities, while minimizing infrastructure investments,” said Ramesh Ratan, president, Pitney Bowes Document Messaging Technologies. “In addition, our new platform offers advertisers a convenient way to target advertising placements based on specific demographic modeling to help communicate more effective messages to customers and prospects.”
Pitney Bowes is collaborating with direct marketing firm Media Horizons Inc. to offer advertisers the opportunity to utilize the MarketSpace Web platform to select and purchase advertising placements with document owners. Media Horizons has a significant number of advertisers, across a broad spectrum of product and service categories, ready to buy advertising space.
“The ability to target communications in a relevant manner in today’s environment goes a long way to strengthen the relationship between the marketer and consumer,” said Alan Kraft, president, Media Horizons Inc. “We believe that advertising on transactional statements with specific offers and messages that are of interest to the recipient can help build more effective relationships than inserts due to targeting opportunities and the longevity of statements.”