Pitney Bowes Introduces MarketSpace™ Web Platform in U.S.
Platform connects high-volume, transactional mailers and advertisers to leverage white space on statements
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The MarketSpace Web platform leverages Pitney Bowes software to dynamically find white or unused space on transactional documents such as statements or bills, analyze the document recipient, match the recipient to an advertiser’s target segment and place the appropriate message without the burden of complete document redesign. This is conducted in a highly-secure environment with no recipient data leaving the document owner’s internal network. Third-party advertisers can use profile information to purchase space on transactional documents for specific targeted audience segments.
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