Pitney Bowes Introduces Online List Management Service

Pitney Bowes, headquartered in Stamford, Conn., announced the introduction of AddressRightNow online list management service for organizations with small-volume or infrequent mailings. The new online service helps to eliminate inaccurate addresses and updates mailing lists based on the latest change of address information from the U.S. Postal Service (USPS).

According to the USPS, more than 45 million Americans change their address each year. This can make staying connected to customers, members or prospects a challenge, and can lead to delivery delays, customer dissatisfaction, reduced response rates and cash flow and increased postage costs. Having the ability to validate addresses for moves prior to the generation of the mail piece reduces costs and enables mailers to meet important Postal Service quality standards. This includes the Move Update Standard, which requires mailers to apply a USPS-approved method on First-Class Mail and Standard Mail that is submitted at discount postage rates. This update must be performed within the 95 days prior to the mailing.

Effective January 4, 2010, mailers that do not comply will be subject to additional postage of $0.07 per assessed piece.

For more information, visit https://www.pb.com/addressrightnow.