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This is the fourth mail preference survey commissioned by Pitney Bowes since March 1999. The study found 73 percent of respondents prefer mail for receiving new product announcements and offers from companies they currently do business with, while only 18 percent prefer e-mail. Mail is also preferred by 70 percent of respondents for receiving unsolicited information regarding products and services from companies they are not currently doing business with. For confidential communications such as bills, bank statements and financial reports, 86 percent said they prefer mail as their channel of choice, while only 10 percent favor e-mail. This response is virtually identical to responses in the 2004 survey.
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- Companies:
- Pitney Bowes
- Places:
- Stamford, Connecticut
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