Platinum - Direct Mail Thinking Outside the Box
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NEC decided that the best way to service both levels of distributors was to support the first tier, which would sell to the second tier. The company's plan involved putting together a kit that introduced the five first-tier players and helped the second tier decide with which company to align. However, it was crucial that in the process the second tiers weren't made to feel like they were being abandoned.
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- People:
- Matthew Theis
- Places:
- Itasca, Ill.
- Westlake, Ohio
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