Platinum - Direct Mail Thinking Outside the Box
"NEC took what could have been a negative experience and put a positive spin on it. It was careful to emphasize that the second tiers weren't losing NEC, and it was great being part of that," said Theis.
Manufacturer: Box, Marketing 4, Elmherst, Ill.; Booklet, Galley Printing, North Royalton, Ohio.
By Sarah Lerow