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Steve Pye, account executive, BFI Print Communications, Whitman, Mass., has had no problem selling this combination piece. "It's just a matter of getting it in front of people and showing them the value of the piece," he said. "As soon as people see it they like it—it almost sells itself."
The card and key tag combination offers something extra which, according to Pye, is something customers are looking for. "First I just sold a plain card, but then end-users wanted to target the whole family," he noted. "This piece allows one family member to carry the card and others to carry the key tag, and they all get the benefit of carrying a loyalty card."
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