Pocket the Profits
By Maggie DeWitt
Just as signs of an expertly tailored garment are found in the small details, this month’s mystery product goes from ordinary to extraordinary by virtue of a simple, yet cleverly crafted, design element. The value-added component also adds aesthetic appeal, enhancing the product’s effectiveness.
The item straddles the divide between a traditional business product and a marketing tool, and can be utilized in all industries. Check out the following clues to guess what the product is:
• It typically serves an organizational function for presentation materials.
• It is produced using coated board stock, and unique die-cutting techniques reveal the shape of things to come.
• It offers pockets full of profits to distributors and their end-user customers.
mystery product revealed
Headquartered in Omaha, Neb., Folder Express recently introduced Sculptured Pockets, showcasing a patent-pending manufacturing process. The presentation folders are imbued with creativity and visual appeal through custom-designed, die-cut inside pockets, shaped to reflect specific markets, products and services, further underscoring the end-user’s message.
Sculptured Pockets are
designed to leave a long-lasting impression. There are more than 30 die patterns to choose from, and thousands of design possibilities for creating unique marketing pieces. For instance, industry-specific die-cut patterns include designs for the medical, dental, cosmetic, entertainment, wedding and event planning, wine and spirits and financial markets.
Sculptured Pockets are also available in more versatile shapes, such as city skylines, rippled curves, ocean waves, rolling hills, rectangles and circles. The die-cut patterns can be paired with Folder Express’ stock art for quick and easy designs, and the pockets can even feature a removable business or gift card. Custom pocket die patterns are available for additional costs.
Finishing options include business card slits, process color printing, embossing, foil stamping, spine prong attachments, UV and aqueous coatings and laminating.