PODi Releases Vertical Markets Research
PODi, the Digital Printing Initiative, the leading research and educational association for the industry, has released a new analysis of vertical markets that will help anyone selling digital print solutions to be more successful.
At the core of the new research is the link between vertical market challenges and solutions, which is explored in this series of Vertical Solution Maps. These maps show how to take a common marketing objective (like fundraising, encouraging repeat business or obtaining new customers) in a specific vertical market, identify the challenges and then provide winning solutions with digital printing. Solutions employ a full range of tools, including relevant 1:1 direct marketing, integrated cross-media, new media (like social and mobile) and collateral management. The proof comes from more than 470 PODi digital printing case studies―the largest collection in the world. The maps cover seven vertical markets, 33 objectives, 55 marketing challenges and give 74 solutions for successful outcomes.