Postal Service Launches Major Upgrades to Priority Mail
Capitalizing on strong growth in its shipping business, the United States Postal Service (USPS) has launched major changes to its Priority Mail line-up, with improved features including free insurance, improved USPS Tracking and day-specific delivery which are expected to generate more than a half a billion dollars in new revenue over the next year.
“This major upgrade of our Priority Mail products is one of the most dramatic new offerings from the Postal Service that meets the strong marketplace demand for core shipping features at affordable pricing,” said Patrick R. Donahoe, postmaster general and chief executive officer. “We believe this Priority Mail line-up positions the Postal Service very competitively in the shipping marketplace and gives small businesses and other frequent shippers a continued and compelling reason to do business with the Postal Service.”
Priority Mail will now provide scheduled delivery—1-day, 2-day or 3-day based on the origin and destination of the package. The Postal Service also will provide improved USPS Tracking for all Priority Mail products. Tracking and scheduled delivery information will be prominently and conveniently located on a customer’s retail receipts and is also available online using Track and Confirm.
Free insurance is another new and important Priority Mail feature designed to close competitive gaps in the shipping marketplace and meet the growing needs of small businesses and other frequent shippers. Priority Mail 1-day, 2-day and 3-day will include $50 or $100 of insurance coverage depending on the payment method, such as whether a customer brought it to a retail counter or it was paid for online.
“Our revamped Priority Mail product line should be a game changer in the shipping marketplace,” said Nagisa Manabe, chief marketing and sales officer. “We’re meeting the rising expectations of customers with important new features that include new packaging, free insurance, date specific delivery and free tracking.”