Postmaster General Promotes Convergence of Mail and Digital Technology at the National Postal Forum
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"We've become a device-oriented culture, with laptops, tablets, smartphones and now even watches providing digital and mobile experiences in every aspect of our lives," said Brennan. "The good news is that our industry has a big role to play in that digital future."
As consumer trends point to a continued mobile convergence, Brennan advanced the idea that mail can serve as a powerful complement to digital marketing campaigns and play a more prominent role in multi-channel marketing efforts. "When we extend that physical experience of mail into a mobile experience, mail delivers much greater value for the sender and receiver," said Brennan.
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