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But there are many times, even in business presentations, when you’ll want to appeal to people’s “right brain” thinking: their intuition, emotions and ability to see the big picture. Sales experts know people don’t buy anything—a product, a service or even an idea—based simply on logic. So, the more you want to sell what you have or what you know, the more you will need to appeal to people’s emotions and imaginations. These are times when you should steer clear of PowerPoint.
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