6 Ways to Survive High Postage Costs
Practical ways to create successful, revenue-
generating campaigns—despite postage increases
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A clean list is important to Boardroom, the Stamford, Connecticut-based publisher of books and newsletters focusing on health and wealth. The firm uses a technology solution from a Creative Automation Co./CognitiveDATA strategic alliance that enhances its merge/purged file so it includes even more accurate addresses.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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