Practice Your Card Smarts

Schlumberger's Simera Airflex smart card, used in mobile communications, is transferable between smart mobile phones.

Because of these benefits, more market segments are smartening up and starting to utilize the cards. "We're seeing some traction in the financial trade, with a thrust toward giving people increased security and functionality for shopping on the Web," said Sumner. "The American Express Blue program has been successful in this country and it is leading the way for other programs."