Got It Covered
Not every company has the bucks to get its name out there through billboards, radio and television advertisements.
A practical, more cost-effective option may be presentation folders.
"Folders can be an affordable way to brand a company," said Michael Byrd, co-owner of Olathe, Kansas-based The Leslie Company.
Companies that sell presentation folders are helping businesses by offering new and improved designs.
For example, The Leslie Company developed a way to convert paper pocket folders into an on demand perfect bound book.
"End-users can bind one to 10 at a time," Byrd explained. "It's perfect for on demand policy or proposals you don't want to ever be separated from the folder. Most folder manufacturers construct their folders out of paper. In addition to paper, we make them out of polyethylene, polypropylene, flexible PVC, chipboard and turned edged materials. We make the entire gamut of quality and finish."
Some of the more popular options at Des Moines, Iowa-based Dilley Manufacturing are Folio ring binders that are 18-point film laminated portfolios with a three-ring metal installed, said vice president of marketing Kevin Flagg.
"They are both lightweight and durable, and allow for full-color printing in quantities as low as 250. If a customer prefers a binder with color printing, this is often the most practical and economical option," Flagg noted. "Dilley is also finding increased requests for pocket folders with metal eyelet fasteners which bend open and then can be closed to hold three hole punched pages. This is likely due to customers attempting to look at cost savings options versus utilizing ring binders."
Nevertheless, Flagg remarked the most popular item is a folder that has expandable capacity pockets because it stores flat, but allow for up to 3⁄4 inch of capacity.
"They are an excellent way for companies to use one size of folder for a variety of different size proposals," Flagg commented.