Give ’Em Credit Where Credit is Due
Presentation folders are as valuable as the documents they hold
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"Full color is full color, right? Wrong. For some manufacturers and any broker with a prestigious customer, it can present a world of difficulties with consistency. The prominence of gang-run print giants has presented many obstacles to reliable quality control with color consistency, and the limited options for paper stocks and coatings they offer further complicate attempts to accurately duplicate prior and future printing using the same art file. The problem leaves print brokers with two choices: being forced to lower pricing to compete or explaining to the end-user why they should pay more for something they don't see more value in."
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Melissa Busch
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