Pressure Seal: Just the FAQ
If we've learned one thing in the ongoing aftermath of the recession, it's that efficiency is more important than ever. Budgets are tight, resources are limited, and time is so scarce we're going to need Greenpeace to intervene to protect it.
For businesses that do high volumes of self-mailing, this makes pressure seal forms and machines an attractive alternative to traditional mailing methods. "Inserted mail requires at least two components, the windowed envelope and the imaged form, as compared to a single component for a pressure seal mailer," said Andy Harnett, partner at InfoSeal LLC, Roanoke, Va. "In general, folding and sealing a pressure seal form is faster, more efficient and less complicated than operating an inserting machine."
If you're a distributor looking to sell pressure seal solutions, that's a good start to a sales pitch. But pressure seal forms require a specialized sealing machine, a big investment you'll need to justify to your client. And you can't just drop the sealer and a stack of forms at your client's door and say, "OK, you're all set!"—your client is going to have questions, and you'll need the answers. Not sure what to expect? Don't worry. Read up on the frequently asked questions below, and you'll be selling pressure seal in no time.
I like my envelope-inserter. A lot. We go way back. Why should I switch to pressure seal?
"We like to talk about the typical example of a utility company that has 25,000 customers to whom they're sending a single-page bill, a return envelope and an outside envelope once a month," explained Art Waganheim, vice president of operations for Davie, Florida-based Paitec USA. "Well that's 50,000 envelopes a month, 600,000 envelopes a year that they are currently using that can be eliminated by using pressure seal forms and pressure seal machines."