Print Buyer Boot Camp! at On Demand Expo 2008
Print Buyers International (PBI), Chestnut Hill, Mass., will be offering its Print Buyer Boot Camp! program at the 2008 On Demand Conference & Exposition in Boston. The value-packed program—designed to provide a solid educational foundation for those new to print buying and printing—will be held on Thursday, March 6, at the Boston Convention & Exposition Center.
The Boot Camp instructors will be Margie Dana, founder of PBI and a former print buyer, and Steve Suffoletto, senior training specialist for the Printing Application Laboratory at Rochester Institute of Technology. The targeted audience includes print buyers, graphic designers, purchasing agents, corporate communications employees and account executives in advertising agencies, as well as marketing professionals whose responsibilities include the procurement of printing. Every business person who is in a position where he or she needs to work with the commercial printing industry will also benefit, including customer service reps and sales professionals new to the printing industry.
Attendees will learn the best print-buying basics from two independent experts in this field. Print Buyer Boot Camp! will cover the following topics:
• Printing Process Overview
• Pros/Cons of Digital vs. Offset Lithography
• The Importance of Good Job Specs
• How to Approve a Proof and Give Press Color OKs
• How to Work with Your Printer Amicably
• Buying Print? Where to Start
• What Every Buyer Should Know about Paper
• Best Buyer Resources
Print Buyer Boot Camp attendees will receive a guide that includes all of the presentation materials. Graduates of PBI’s Boot Camp are armed with professional insights that normally take buyers years to master. This new knowledge will help them make informed decisions about print purchasing, which will translate into improved efficiencies and fewer mistakes.
Registration for PBI’s Print Buyer Boot Camp! is only available online at www.printbuyersinternational.com. The fee is $159 for members of Boston Print Buyers, and $199 for others.