Margie Dana, founder of Print Buyers International, is a print-buying expert and speaker. She focuses on improving the printer-buyer relationship in her weekly “Margie’s Print Tips” e-newsletter. The following is an edited version of a recent Print Tips, reprinted here with permission.
I surveyed print brokers for their insights on why buyers have such strong opinions about the brokerage industry. In today’s Tip, I am presenting brokers’ feedback. (Newer terms for brokers have been cropping up in recent years, including print consultants, print managers, print distributors, print agents and print specialists. By the way, “print broker” is not synonymous with “print manager.” I associate print management with a totally different business model.)