Shop Around
Print buyers want the most for their money—can you offer the best bargain?
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For the printing industry to stay relevant, she argued, print providers must acknowledge the various rising trends pertaining to market media, and assist buyers in developing programs for their companies that transcend isolated print projects. The same logic applies to buyers and distinguishes the savvy from the average.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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