Shop Around
Print buyers want the most for their money—can you offer the best bargain?
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"Print is not, nor will it ever be dead, but it must make room at the table for newer media," she insisted. "The most successful print-buying professional will help his or her employer develop a communications strategy that integrates print projects successfully with other efforts like e-mail marketing, PURLs, web-to-print campaigns, Twitter presence and so on."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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