Shop Around
Print buyers want the most for their money—can you offer the best bargain?
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
In addition, it is the print buyer's role to source printing in the most cost-effective and appropriate way for their employers. However, Dana stressed while buyers must be sensitive to price, smart buyers also need to focus on the product at stake. For instance, they must inquire whether the printer can deliver what's expected, when expected. Is the company reputable? And, will a printer explore alternative avenues to achieve optimal value for the project? "Believe me, these are not examples of lip service. I have interviewed hundreds of buyers in depth, and they look for real partners in their print providers," she added.
0 Comments
View Comments
E
Elise Hacking Carr
Author's page
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Related Content
Comments