Print-O-Tape Staff Changes Increase Sales
Print-O-Tape, Mundelein, Ill., a manufacturer of pressure-sensitive label materials and printer of pressure sensitive label products, recently hired two new staff members for its sales and marketing division.
Jon Barrere, formerly with Skokie, Illinois-based Lord Label Group and Mail-Well Label, joined Print-O-Tape as vice president of sales and marketing. He comes with 19 years of sales and marketing experience in a variety of industries.
Under Barrere's direction, Print-O-Tape experienced a 60 percent annualized growth in 2003. He credits a number of factors for this exceptional performance. "Our strategy was to re-focus on the company's core competencies, including speed, reliability and cost-effective manufacturing," said Barrere. "We are cost-competitive because we have the unique advantage of manufacturing our own raw materials. Furthermore, we can turn orders around very quickly and our on-time delivery record is exceptional."
To keep the company moving forward, Barrere implemented a customer-interactive ordering system and is planning the expansion of the company's Internet commerce. "A new operating system and a more user-friendly Web site are underway. Building up our electronic sophistication will enable us to operate more efficiently," he said.
In his new position, Barrere plans to continue to explore new opportunities for Print-O-Tape, such as computer-to-plate and digital-printing technologies. "We are in a great place being one of the most diverse printers in the industry for pressure-sensitive labels, however, we can do more," he said. "I think that this year the industry will see that Print-O-Tape has capabilities we haven't tapped into yet."
Mark Dergin, formerly with Continental Data Label, Elgin, Ill., joined Print-O-Tape as national accounts manager and comes with more than 10 years of experience in label, graphics and image management. Based in the company's Milwaukee sales office, Dergin will lead the national accounts team that will focus on the food and distribution markets.