2008 Executive Forecast
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Keith Walters, President, CEO, Ennis
The upcoming year will see the consolidation trend continue. Companies that do not understand their true costs will continue to struggle, while those that are financially stable will be able to move into new product and market directions.
The market will favor distributors who focus on building relationships with manufacturer partners and selling programs—not individual orders based on price alone. Last year, Ennis developed two non-branded sales programs with the Enfusion and Uncompromised Check Solutions product lines, and will continue this approach in 2008. Our goal is to offer distributors products with high margins and growth potential to offset the shrinking market for traditional forms.
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