2008 Executive Forecast

Electronic media has joined forces with traditional printing. Corporate Disk expects 2008 to be a huge year for those savvy print professionals who take advantage of the explosive growth opportunities in electronic media as a complement to traditional print. While traditional print carries the message, a CD or DVD addition will engage the imagination with audio and moving images. While some still prefer traditional print, all agree that adding electronic media gives the prospective customer a video or audio alternative that adds value to the project.

Picture a child looking over a brochure for the zoo. The child is naturally excited by the two-dimensional images of the lion and many colorful words used to describe this ferocious beast. Add a CD or DVD to this brochure, and the child now sees the way the lion moves and hears the lion’s roar, and he cannot wait to go to the zoo to see this incredible [animal].

Corporate Disk Company has noticed that more customers are adding CDs and DVDs to their print projects. I believe this is because it is such a cost-effective way to add power to the message you are sending to your target audience. People still need print, but having an [alternate] version at their disposal has proven to be a wise marketing decision.

Enrico Ruta, President, FME-Forms Manufacturing Equipment

As a manufacturer of everyday supply items and equipment to the business forms industry since 1970, FME-Forms Manufacturers Equipment will be ending 2007 with an increase in sales over the previous year. In addition, my outlook for 2008 is very positive. I attribute this to the service we offer and the quality and versatility of the equipment we sell.

Some of our hot products for 2008 will be our Starcut Sheeter/Batcher Stacker for both tight- and loose-web applications, card and label applicators, equipment for the production of integrated products, pack-to-sheet electronic cutters for laser cut sheets and quick-release perf bars, [among other products].