Printable Technologies Shows High Figures

Solana Beach, California-based Printable Technologies, a provider of software as a service web-to-print and media personalization solutions, revealed its fiscal performance during the first quarter of 2009 as the best in company history. Increased revenue and decreased costs have been recognized across all products highlighted by substantial gains in its FusionPro variable data publishing solutions.

Printable's flagship VDP products, FusionPro Desktop and FusionPro Server, provided the bulk of new sales in Q1. FusionPro Desktop installations have topped 13,000, making it the most widely used VDP design tool in the industry. Newer solutions such as FusionPro Direct, the plug-and-play VDP Server, and FusionPro Links, the personal URL campaign tracking system, provided a tremendous influx of new business and revenue. Adoption rates for these products increased more than 5x and 13x, respectively.

Printable has a history of aggressively challenging standard pricing models in the industry with tremendous results. Last February, Printable announced it was reducing significantly its FusionPro Links personalized direct marketing and campaign tracking solution from $5,000 to $995 and eliminating any fee per URL created.