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Lerch continued, saying every print job placed on a large press sheet (2" or 40") is shared with other jobs of like paper stock, quantity and ink (4/0,4/1,4/4).
“The high-end presses we use typically cost approximately $800 to $1,000 dollars an hour to operate,” Lerch explained. “By putting 100-plus business cards–possibly from 100 different customers–at one time–on one sheet, one press–, each customer gets the benefit of the high-quality print performance of the press but at a fraction of the cost (1/100th).”
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Melissa Busch
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