Print+Promo Parent Group Launches ProMark Agency Division
Promo Marketing Media Group, the parent group of Print+Promo and Promo Marketing magazines, has announced the launch of ProMark Agency Division (ProMark AD), the company’s new agency-style marketing and advertising unit. Effective immediately, ProMark AD will handle Print+Promo’s and Promo Marketing’s expanding line of custom creative services, including video, marketing, branding, and print and digital publishing.
“We are extremely proud to formally introduce ProMark AD to the print and promotional products industry,” said Nichole Stella, president of Promo Marketing Media Group. “Our award-winning creative marketing solutions are at the forefront of the industry, and we are excited to offer our advertising solutions to today’s leading suppliers and distributors.”
ProMark AD is a natural evolution of Promo Marketing Media Group’s business model. The company has been providing custom creative services for 10 years and has seen year-over-year growth in this segment, with new clients joining annually. ProMark AD was created to manage the huge increase in demand for the company’s creative marketing solutions, such as videos, catalogs, websites, email blasts, webinars, marketing campaigns and many other customized creative campaigns. The company’s customers include several Top 50 suppliers and distributors.
Promo Marketing Media Group’s state-of-the-art video department, led by its Emmy-award-winning director of video services, John Gelety, is also joining ProMark AD.
“Product photography is good, but what really sells a product is seeing it in action—the tactile feel, the way you see the light bounce off the finish, seeing a human interact with the features,” Gelety said. “Video gives you that power at the touch of a button.”
“As our clients’ needs have continued to increase, continually expanding their marketing efforts, we’ve seen a void in the marketplace that we had the capabilities in-house to fill,” said Jim Harvie, publisher of Print+Promo. “Our ProMark Agency Division has done just that.”
Promo Marketing Media Group’s work has been recognized by the Apex Awards and the Telly Awards.