There’s an underlying theme that runs through the stories we write every month for Print+Promo: effective problem-solving. Think you can offer an attractive price and call it a day? Think again. Today’s corporate culture demands a deep understanding of client goals. This means conducting research, asking the right questions and anticipating roadblocks. Print and promotional distributors are doing this and more—and we’ve got the proof. For the next few weeks, we will be highlighting case studies that show the importance of exceeding expectations. The full collection will be published in our June issue.
150th Anniversary Campaign
Submitted by Lindsey Oswald, manager of strategic accounts, Meridian, Loves Park, Ill.
The Goal: Meridian was asked to provide the printed collateral and promotional goods for Woodward’s 150th Anniversary campaign. Woodward needed a one-stop shop that could both produce the materials and provide fulfillment and shipping to its various sites throughout the world.
The Solution: After several meetings with the designers and Woodward team, Meridian created a strategy that conveyed the Woodward culture of success and optimism. Each site received a kit, including banner stands, window clings, posters, spiral notebooks, three books inserted into a magnetic closing case and coasters. Meridian included instructions in each of the 25 kits detailing how each piece was to be displayed and for how long. After the initial rollout, Woodward requested Meridian create an e-commerce storefront allowing the sites to reorder items as needed to ensure the campaign’s message remains strong.
The Challenge: The most challenging part was guaranteeing accurate color and brand guidelines across so many different product lines and print processes. Meridian has developed long-lasting relationships with quality partners over the years—it was a matter of some hard work and quality control that we take very seriously to guarantee our customers’ satisfaction.
The Outcome: Woodward’s members felt like part of a great team. A large international company was able to share a milestone through marketing materials produced by Meridian.
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