Print+Promo’s Case Study Spotlight: Red Promotions
There’s an underlying theme that runs through the stories we write every month for Print+Promo: effective problem-solving. Think you can offer an attractive price and call it a day? Think again. Today’s corporate culture demands a deep understanding of client goals. This means conducting research, asking the right questions and anticipating roadblocks. Print and promotional distributors are doing this and more—and we’ve got the proof. For the next few weeks, we will be highlighting case studies that show the importance of exceeding expectations. The full collection is published in our June issue.
Submitted by Shelley Stewart, CEO, Red Promotions, Bellevue, Wash.
The Client: An undisclosed creative agency.
The Goal: Our client is a creative agency that specializes in several categories, including web design and development, social media programs, email marketing and analyst/PR. It is important that anything the agency sends to clients or potential clients highlights its creativity and its connection with what’s trending. The client was looking for a fun and unique way to connect with clients and prospects during the holiday season. People receive tons of mail and packages during this time of year and we needed to make sure the piece stood out.
The Solution: The new "Star Wars" movie was being released around this time so we decided to incorporate this theme into the campaign. We created a gift that included a “space age” pen, a movie gift card, a candy pouch, a journal book with custom belly band and a greeting card all packaged in a two-piece gift box. All pieces featured custom art that included fun taglines, such as: Thank You, We Do (on the gift card); Relax and Enjoy You Shall (on the movie card sleeve); and Light Side/Dark Side (on the candy pouch).
The Outcome: Our client received numerous calls and emails from recipients about the creativity and cleverness of the promotion. We were also able to supply our client with valuable data regarding the percentage of redemption for the movie gift cards. When following up with our client on their feedback of the campaign it was an overwhelming, “Happy, We Are!”
Don’t forget to check back next week for the final case study!