PrintXcel Now Offers Stock Products Online

Prompted by feedback from its distributors, PrintXcel, Englewood, Colo., found it necessary to develop a tool that enables them to conduct business easier.

"In the past, distributors would have to contact specific plants to order certain products," said Janet Kramer, communications manager at PrintXcel. "Now, it's all done through on back end. They place the order, and it automatically flows to the right plant."

With the help of Four51 technology, PrintXcel's customers are now able to order its stock products online through an e-store, which took two months to plan and three weeks to develop. The Four51 software can also customize orders.

"Pricing, products and other features can be activated or modified depending on the customer's login information," explained Kramer.

The e-store is managed in-house by an IT department of approximately 50 employees.

"Creating this capability involved money, time and staff, but we think it is a good investment that makes doing business with PrintXcel easier for our distributors," said Kramer.

And, although it's early, PrintXcel's e-store seems to be paying off already.

"This new capability was introduced less than two months ago, and it is being received very well. We have done very little marketing, and we are getting many new customers ordering online," said Kramer.