Product Combinations Yield Profitable Results
For example, to comply with new HIPAA (Health Insurance Portability and Accountability Act) regulations on patient sign-in confidentiality, Ward/Kraft developed a form in which the sign-in signature label is removed and affixed to the patient's file. The patient takes a second label cross-referenced with a number so that they are called by number, not name. The form itself has a printed message on the silicone under the liner saying "Please sign below" to prevent double signatures on one line. At the end of the day, the doctor can remove the stubs of the form and have a full listing of the day's patients in order of arrival.
In distribution applications, distributors should seek opportunities to combine packing lists, pick tickets, shipping labels and return goods labels, Buck said. One distributor's large distribution facility customer—who used a pick ticket/packing list to pull items—generated a thermal label for shipment and a plastic pouch for inserting their pick ticket/packing list, which was then affixed to the carton. The new design used thermal stock and created a joined-web format with the pick ticket/packing list generated at the same time as the label.
Brandt advised distributors to keep their eyes open for opportunities in all areas. One new product he's recently promoted is an integrated window decal and ID card. Both are included on a laser-compatible form, which is popular with alumni and other loyalty groups. "You can put the card in your wallet and the decal in your window," he said.
Another application involved a gold-foil cross-shaped label affixed to the form as an action device meant to be peeled off by the recipient of the direct mail piece and put on a reply card.
Fundraising direct mail letters can also incorporate a label that recipients peel off and affix to the return form, Brandt said. "Any kind of action device increases the response to a direct mail piece," he noted.