Product Combinations Yield Profitable Results
Printegra has produced invoices combined with remittance labels, as well as parking decals married to parking permit forms, according to Reid. Other common applications include oil change reminder stickers integrated with the mechanic's invoice and medical diagnostic form/label combinations in which the label conveys the test results to the patient's chart.
One product Printegra is promoting this year is a pressure-seal mailer with an integrated label. "That product line is growing rapidly," Reid said. "It can really increase office efficiency."
Government is also interested in efficiency, Buck noted. One of Ward/Kraft's distributors working with a lab and state law enforcement office needed a transport document for collection kits. The original design involved a pocket form, bar-coded labels for tracking, integrated labels for security seals and a double-seal system to allow the document to be bi-directional. The newest evolution also includes a secondary envelope for kit storage until use is required.
Be a Hero
The beauty of form/label combinations is that "they exactly transfer information from the form to something else, such as a test tube, a carton or a file," Brandt said. "Find your customers' redundancies, help them reduce the time spent creating labels and matching them up, eliminate errors with that process and you'll look like a hero."
Buck recommended that distributors ask questions based on a document's three functions—storing, transmitting and retrieving information. Ask how and where the document is imaged, and if the information can be transmitted or utilized repeatedly. Also, ask who reads the information and what action must take place. For instance, that might mean that a packing list/invoice contains an integrated label and perhaps a return envelope to prompt faster payment.
After distributors fully understand the current process, they should have a "what-if" conversation with the customer, Buck advised, then consult with a manufacturer to achieve the goal.