campaign kickstarter: Driver's Ed

America is nation of drivers. There are more than 254 million cars in the country, more than 196 million people with driver's licenses, and nearly four million miles of road. What do all those numbers add up to? That you should be selling to the automotive market.

From air fresheners and safety kits to car flags and other products for the dealerships themselves, there's a lot available out there for you to meet the marketing needs of the automotive industry. Here are some of our favorites:

READY, SET, BRAND

Practicality is often a big part of a promotional product's success, and there's hardly anything more practical than the Automotive Kit from Ready 4 Kits, a.k.a., "a big collection of cool stuff that can rescue someone from disaster in like 40 different ways." The helpful kit measures 12x10", is available in three different colors and contains 23 useful items. For more information, visit www.ready4kits.com.

WHEN LIFE GIVES YOU LEMONADE

Lemons: Scourge of the car world—until SnugZ USA released its Custom Shape Air Freshener. Now, the streets are safe for lemon-esque cars, so long as their lemony nature is limited to a cute air freshener dangling above the rearview mirror. Thirty-three other stock scents are available, and the option for custom scents is also offered (as are custom shapes). For more information, visit www.snugzusa.com.

KEYCHAIN SUPERIORITY ACHIEVED

If you listen carefully, you can hear MacGyver drooling over Superex's Multi-Function Emergency Task Light with Magnetic Base. It has everything an action hero who is constantly kidnapped would need: 24 L.E.D. lights, an aluminum alloy construction and a red laser pointer. It's also a great item for car safety promotions, but as we all know, the first rule of writing product blurbs is MacGyver first, practicalities later. For more information, visit www.superex.com.