Professional Offices Mean Healthy Profits
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But, don't overlook the smaller operations, such as individual storefront insurance agents, solo practitioners, and small group doctors' and lawyers' offices. Many distributors have profited by pursuing smaller professional office customers.
For instance, when American Solutions for Business distributor Sherry Puckett Novelli, in Bowling Green, Ky., needed an orthodontist's services, she discovered that these specialists could give her steady business, as well. "Orthodontists have a lot of money to spend," Novelli said. "My customer has offices in four towns, and although they're not huge orders, maybe 1,000 to 2,000 promotional pieces, they are very easy and profitable."
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