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Her advice for those starting out: Don't be intimidated by the knowledge set of some of the industry lifers. Knowing where to get the information to answer the tough questions is just as effective as knowing the answer yourself. You'll gather the information you need as you go and draw on the expertise of your partners. Most important, be excited about what print has to offer—don't shy away from offerings only because you don't understand them. Jump on the innovation train and ride it to profitability.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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