Proforma Announces Best-Selling Author, Jack Canfield, to Deliver Keynote at Annual Convention

Jack Canfield will deliver the keynote presentation at Proforma's 2017 Convention & Family Reunion.

More than 800 Proforma owners, sales representatives, supplier partners and support team members are expected to attend Proforma’s 2017 Convention & Family Reunion from July 23 to 26, 2017 at the Gaylord Palms Resort & Convention Center in Orlando, Fla. Highlights scheduled for the event include a keynote presentation from Jack Canfield, New York Times best-selling author of Success Principles and the popular Chicken Soup for the Soul series. As "America's #1 Success Coach," Canfield will follow up on the message he shared with the Proforma Network during the company’s winter planning retreats, with powerful strategies and sales principles designed to double or triple their sales.

“The theme of this year’s Convention is ‘RE:NEW,’” said Greg Muzzillo, founder of Proforma. “We all know we need to try new strategies, gain new perspectives and renew our passion for our businesses in order to keep growing. Convention gives our owners and sales reps the opportunity to step back to not only renew their excitement and motivation, but also plug into some new tools and resources to increase their sales.”

Several new programs will be revealed to Proforma owners and sales reps during the convention, including a new direct mail marketing campaign, a business development program designed to motivate owners and sales reps to be proactive in executing wealth-building activities and much more. “Proforma Show & Grow,” a program in which Proforma owners and sales reps are paired with supplier partner reps to grow sales through direct client interaction, also will be introduced at the convention.

“So often distributors in this industry feel like they are facing the challenges of business ownership alone,” said Jeff Rothchild, owner of Proforma Peak Printing & Promotions in Park City, Utah, Million Dollar Club Member and Proforma’s Owner Advisory Council president. “That’s why convention is so important. Not only do we get to connect with other owners and sales reps in the same situations, but we share with one another what’s working in our businesses, what isn’t and gain access to new tools to help us all succeed. The direct access and time with our supplier partners is invaluable as well. This truly feels like a family reunion every year.”

Additional headlining events will include the largest private industry supplier showcase, with more than 300 suppliers in attendance. Several panel and roundtable discussions featuring owners and sales reps will give attendees the opportunity for idea-sharing and networking. The annual awards dinner and celebration will recognize the top achievements within the Proforma family. The event will be capped off with a fun “farewell celebration” held at Sea World.

Industry professionals interested in learning more about Proforma are invited to attend a special “Discovery Day” event at the Gaylord Palms during Convention on Tuesday, July 25 from 8 a.m. to 3:30 p.m. EST. Attending this informational meeting at convention will give attendees an inside look at the tools, resources and expansive network Proforma provides. For more information, contact John Campbell at JCampbell@Proforma.com.