Proforma Announces Promotion of Michele Cardello to VP of Strategic Partner Development

Michele Cardello

Proforma, Cleveland, has announced the promotion of Michele Cardello to vice president of strategic partner development, effective immediately.

In her new role, Cardello will continue to establish and lead Proforma’s efforts to develop and implement innovative programs in order to build the strongest and most prestigious partner network in the industry. Utilizing her expertise as a global supply chain expert, Cardello will continue to expand Proforma’s presence overseas in both new and existing categories.

“It is with great pleasure that we announce the well-deserved promotion of Michele Cardello to vice president of strategic partner development,” said Greg Muzzillo, founder of Proforma. “We are confident Michele will continue to provide the leadership and direction needed to support our valuable partner relationships. Michele’s experience and dedication has been instrumental in expanding our supplier partnerships throughout North America. To date, her efforts have helped Proforma expand our global presence as she continues to build our supply chain overseas.”

Having joined Proforma in 2014 as the manager of meetings and events in Vendor Development, Cardello was quickly promoted to director of strategic partner development in 2015. Traveling between the Cleveland and Tampa support centers, Cardello has continuously worked side-by-side with Proforma leadership, owners and supplier partners to collaborate on unique and innovative projects, such as ProVision2, Proforma’s new business management technology platform.

“I am honored to be a part of the strategy team of this incredible organization and a member of the Proforma family,” Cardello said. “I look forward to continuing to work alongside my colleagues, our owners and supplier partners as we embark upon a momentous time in our organization’s storied history. Greg and Vera Muzzillo’s leadership and continued support have allowed me to grow and build upon our preferred partner network while working on new and innovative projects to benefit Proforma’s owners and key supplier partners.”

Cardello spent 17 years as a senior executive for one of the largest distributors of photographic packaging in the world, and served on the Industry Advisory Board for Professional Photographers of America.

For more information, visit www.onlyproforma.com.

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