Proforma Expands Member Network
Proforma, Cleveland, recently welcomed Ralph Petty, president of Petty Marketing, a Cleveland, Tennessee-based distributor, to its Member Network. Petty will now operate as Petty Marketing powered by Proforma.
“We had two choices—sit back and watch Proforma’s growth continue to outpace the industry year after year, or join them. It was an obvious choice for us to align ourselves with the best distributors in the industry,” said Petty. “I’ve seen a lot of other distributors let their sales go stagnant. We are serious about growing and only Proforma offers the level of support we need to get our business to the next level. I’m confident that with Proforma’s resources we will surpass the $10 million sales mark in a few short years.”
Petty Marketing launched in 1998 and now has a 10-person team specializing in high-end customer promotions for Fortune 500 accounts across a wide variety of industries, including health care, aviation construction, outdoor sports and leisure, and more. Petty looks to further increase profits by tapping into Proforma’s innovative technology resources, extensive vendor network and support team to build a strategic plan for increasing his marketing solutions capabilities.
“High-caliber distributors, such as Ralph and his team, are turning to Proforma to get to their next levels of success,” said Greg Muzzillo, founder of Proforma. “We are thrilled to have Ralph on board, and [we are] working with him to reach his sales goals by identifying new opportunities for growth and offering specific strategies for winning and growing key accounts.”
Proforma is experiencing double-digit growth this year and is poised to finish 2014 with record sales. Inc. magazine recently named eight Proforma owners to its list of the 5,000 fastest-growing, private companies in America. Also in 2014, Proforma welcomed a record number of first-time members into its prestigious Million Dollar Club, which includes more than 100 million-dollar owners and 40 multimillion-dollar owners with annual sales ranging from $2 million to more than $25 million.