Proforma Hires New Director of Sales Development and Training


Cleveland-based Proforma announced the addition of industry veteran Bill Petrie as director of sales development and training.

Petrie will develop sales tools and training programs to help Proforma distributors create opportunities to secure major accounts.

“Bill Petrie is extremely effective in strategically coaching and guiding distributors through new opportunities, penetrating accounts and turning prospects into clients,” said Greg Muzzillo, founder of Proforma. “I’m confident Proforma owners will see their sales dramatically increase working with Bill, and using his proven strategies and processes to gain an edge on their competition.”