Proforma Kicks Off 'The Steps' 2018 Convention and Family Reunion

Proforma, Cleveland, is kicking off its “The Steps” themed 2018 Convention and Family Reunion at the MGM Grand in Las Vegas from Aug. 26-29 with strategic and valuable new sessions.

“Every year at Convention we look at ways in which we can create great value to our owners and their extended teams,” said Greg Muzzillo, founder of Proforma. “This year our focus is ‘The Steps’ to achieve success. There is no better opportunity to learn, share lessons and exchange ideas with other owners and industry professionals than at our Convention and Family Reunion.”

This year’s sessions include hearing from the most influential Proforma owners during their “Inside Look at Successful Best Practices” opening session, learning how to grow your business with e-commerce, implementing marketing strategies including a social media presence to grow your customer base, and learning what’s new from the supplier partner front with new products and trends.

Other exciting additions to this year’s Convention include new sessions dedicated to sales representatives, in which they will learn different approaches to prospecting for new clients, upselling current clients, and how to out strategize and outsell the competition, as well as a new session for Proforma's top producers focused on embracing and practicing strategic foresight.

“The opportunity to have so many different people in the industry under one roof is truly a unique experience and should be taken full advantage of at this year’s Proforma Convention and Family Reunion and every year," said Andy Fornaro, owner of Proforma R&E Graphics in Annandale, N.J., and Proforma’s Owner Advisory Council President. “We put the energy into growing our business, but we need to remember to put the energy into also learning and growing professionally.”

Additional headlining events will include the Supplier Fashion Show, where models will walk down the runway showing off the most popular apparel trends and newest product lines from the industry’s top suppliers.

Attendees will also join motivational speaker John Davis at the Closing Luncheon on Aug. 29. Davis, a fight director, stunt coordinator and professional comedian, will present his “5 Steps to Take Action” session with some valuable takeaways relevant to this year’s Convention theme ‘The Steps’.

For more information about Proforma, visit www.onlyproforma.com.