Proforma Names Josh Frey 'Innovator of The Year'
Josh Frey, founder of the The Swag Coach program and owner of On Sale Promos LLC (an alliance partner of Cleveland-based Proforma Albrecht & Co.), was named the “Innovator of the Year” at Proforma’s annual convention. This award is given to a member of the Proforma Network who displays creativity, innovation and uses forward-thinking sales strategies to significantly grow his or her business.
“I’m honored to be named Proforma’s ‘Innovator of the Year,’” said Frey. “The success of our business is a complete team effort. We are continually collaborating to develop new and creative solutions for our clients and working together to help each other be successful.”
Frey was recognized for embracing opportunities to incorporate creative components, technology and comprehensive customer support to provide his clients with innovative business and marketing solutions. Within the past year, Frey secured a $3 million, three-year contract with a Fortune 500 company by implementing an e-commerce solution into their sales mix and developing a thorough marketing campaign to launch the program. Frey’s innovative solution has resulted in a 300 percent sales increase for his client in just the first six months.
“Josh Frey is a true visionary and we are honored to name him as Proforma’s ‘Innovator of the Year,’” said Greg Muzzillo, founder of Proforma. “He has demonstrated the true qualities of a leader. Not only does Josh continue to develop incredible programs for his clients, but he is dedicated to mentoring others in our industry, teaching them how to achieve the same successful results.”
As a 20-year veteran in the print and promotional products industry, Frey has a wealth of knowledge to offer other entrepreneurs and sales people looking to enter the industry for the first time or further grow their sales. In 2012, he founded The Swag Coach program, teaching others how to start, and grow their own distributorships by providing a “business in a box” solution, focused around training, ongoing coaching, technology and outsourcing. By teaching the same business model and principles he uses for his own multimillion dollar distributorship, The Swag Coach licensees have successfully doubled and tripled their own sales efforts, while learning how to build residual income streams for their businesses.
“Josh is continually coaching, mentoring and sharing ideas on different ways to strategically increase sales, grow our business and build relationships that would most effectively set me up for success,” said Tom McDougall, one of Josh’s Swag Coach mentees. “Not only did working with Josh yield me the result of earning a six-figure income at a young age, but it also gave me the confidence and knowledge to successfully set up and build a profitable business of my own.”
Frey has also established himself as an expert in launching new programs for clients and providing a follow-up plan to ensure his clients experience successful results. Proforma has since developed a marketing and sales program modeled after Frey’s plan, in which other owners can follow his path to success.