Proforma Partners with Global Source Link
Cleveland-based Proforma announced that it has entered into an agreement with Fort Scott, Kansas-based, Global Source Link (GSL). This transaction will result in more than 100 GSL sales professionals becoming individual members of the Proforma Network.
GSL distributors specialized in printing, promotional products and office supplies. The new affiliation will give the GSL distributors enhanced marketing programs and sales tools; improved buying clout with industry suppliers; and expanded product offerings including eCommerce and multimedia. In addition, they will have access to Proforma’s world class back office support services including billings, accounts payables and receivables, credit, collections, enhanced cash flow services, free credit insurance and ProVision, Proforma’s state-of-the-art computer operating systems.
“We are excited to have the Global Source Link professionals join our team,” said Greg Muzzillo, founder of Proforma. “This is a key step in Proforma’s goal of becoming the preeminent brand in the industry through increased awareness and support across a wide demographic.”
By utilizing Proforma’s expertise in promotional products, business documents, eCommerce and multimedia, annual sales are expected to be in excess of $30 million.
“Proforma is the ideal fit for Global Source Link. This partnership will help each one of the GSL sales professionals increase sales by providing them with additional tools and resources,” said Michael Del Chiaro, president of GSL. “We are confident that this will be a win-win situation for Proforma and GSL.”
With more than 730 independent offices throughout North America, Proforma is consistently ranked among the top three distributors in the industry. In 2009, Proforma added 150 new owners to the system including four multi-million dollar distributors, more than 20 million dollar distributors and 33 members with more than a half million dollars in sales.
For more information, visit www.proforma.com.