Proforma’s Tony Zayas Named Featured Social Media Speaker at AMPlify


Tony Zayas, director of e-commerce solutions and marketing manager for Cleveland-based Proforma, will be a featured speaker at AMPlify, an event addressing the unique challenges associated with customer and employee engagement through social media.

In a session titled “Power Prospecting Using Social Media,” Zayas will share how Proforma has been able to help its owners and sales reps use a unique, step-by-step process for social prospecting that has generated more than 1,000 viable business leads and more than $3 million in new business since December 2013.

“It’s an honor to share the success Proforma owners have had using social media to prospect for new clients with other marketing leaders,” said Zayas. “While some people may be very active on social media, those efforts don’t always translate to actual sales. At Proforma, our focus from the beginning has been to help our owners build relationships through social media that they can take to the next level and really grow their businesses.”

AMPlify will be held at Bentley University’s Center for Marketing and Technology in Boston May 13 to 14. This event is designed for marketing leaders and managers who drive social media marketing efforts within their organization to gain strategic vision and a better understanding of how to drive value through social media engagement.

“Social media is such a powerful tool for increasing your sales if you know how to use it,” said Greg Muzzillo, founder of Proforma. “Our goal at Proforma is to not only help owners gain more sales through social media, but also make it an easy process that doesn’t take a lot of time. The program Tony has developed is ideal for owners in our industry. It gives them quick, easy steps to convert online leads into real sales so they can stay focused on growing their sales without investing a lot of time.”