Promo Marketing and Quality Certification Alliance Form Media Partnership
Webinars, supplements and education services promised as part of the new relationship.
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Promo Marketing will produce several educational products in conjunction with the QCA in 2014 for both print and online distribution. A quarterly supplement, QCAConnect, will be the first joint venture between the two parties, and will be complemented by online education sessions each month.
"This multiplatform educational initiative launched in conjunction with Promo Marketing will be an asset for teaching the branded merchandise industry about the QCA charter," said Jay Deutsch, CEO and co-founder of BDA and board chair of QCA. "Suppliers, distributors and end-users will now have access to a catalog of resources and engaging, up-to-date content that reinforces the significance of QCA accreditation."
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- Companies:
- Logomark
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