Promote Diversity in the Education Market
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"And, you can't forget about branded mugs and other promotional products," said Brian Nelson, director of marketing and sales at The DFS Group, Townsend, Mass. "The fact is, many schools tend to be image-conscious, and if a distributor can meet the requirements needed to offer the right types of products while establishing trust early in the sales process, educational accounts can be very loyal and lucrative customers."
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