Promote Diversity in the Education Market
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Kim Thomas, plant manager at Ennis' Star Award Ribbon division, Wolfe, Texas, agreed. Thomas said that pitching ideas such as ribbons for field days or folders for graduation to local schools may not occur to distributors as creative ideas. "But, they are," she said. "And, once distributors garner trust by providing products such as these, those buyers will come back again and again."
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